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September/October/November 2008
Ab Crunch not Credit Crunch

As the doom and gloom of the UK economy is still being heavily reported in the media, Leisure Connection seems to be bucking the trend and has noticed an increase in new members – all looking for a more cost effective way to keep fit and healthy. Leisure Connection has seen an increase of 15% in members, year on year and a steady increase of approximately 5000 new members each month.

Victoria Branch, Marketing Manager of Leisure Connection talks about these trends: “Firstly, it’s great to see more people becoming more active. Leisure Connection has been working hard, in partnership with our local authority partners to invest a great deal into the leisure centres that we manage in order to offer private sector quality in a public access environment.”

There’s no escaping from the fact that everyone’s trying to tighten their belts in a bid to stretch the pound that bit further and get more bang for their buck. It’s great to see people not cutting exercise and physical activity out of their day to day lives, which can sometimes happen when we are in times of financial difficulty.

Victoria continues: “Gym memberships are often perceived to be inflexible and expensive, but the beauty of our facilities is that people can pick and chose how they pay for their exercise. For those who don’t want to commit, we offer a pay and play scheme, which allows our community to come and use the facilities whenever they want. For those who are more committed to physical activity they can chose from a range of flexible, cost effective memberships, many of which don’t tie them into lengthy contracts.”

Leisure Connection welcomes in excess of 25million customers each year. Operating one of the biggest swimming teaching schemes, helping more than 40,000 people learn to swim each year Leisure Connection is working hard to change the perception of local authority leisure.

THE OLYMPIAD IMPROVES QUEST RESULT THANKS TO DC LEISURE

The Olympiad Leisure Centre, which is managed by DC Leisure on behalf of North Wiltshire District Council, is delighted to announce that it has increased its Quest score to 75 per cent. This achievement shows a 15 per cent increase since its last assessment in 2006.

Councillor Viv Vines, Lead Member for Leisure at North Wiltshire District Council, says: “The partnership with DC Leisure has produced a superb result: Leisure and recreation facilities are a key service for the community and the council is committed to providing good quality services. We are delighted to hear that the Olympiad Leisure Centre increased its Quest score and congratulate all the staff for their hard work in improving the service to customers.”

North Wiltshire District Council views investment in their facilities as key to their success. Recent improvement works at the Olympiad in Chippenham included a newly refurbished gym, poolside changing rooms, reception area and flooring, with further improvements scheduled for later in the year. The recent Quest assessment carried out covered all aspects of operation at the centre, including standards and systems, customer relations, cleanliness, maintenance, health and safety, range of activities and environmental management.

Nick Moran, Contract Manager for DC Leisure in North Wiltshire felt that the significant increase in the score had been achieved through a combination commitment by the staff and the ongoing investment from the North Wiltshire District Council. “The 15 per cent increase provides us with tangible evidence of the improvements in standards and systems that we have been able to implement since we formed our partnership with North Wiltshire District Council in February 2007. The fundamental principle of Quest is for continuous improvement, so we will be striving to carry on with this progress to provide the users of the Olympiad Leisure Centre with a better leisure experience.” Prior to DC Leisure’s management, the facilities had been run by a local Trust which experienced financial problems.

North Wiltshire District Council is also beginning further improvements to two other sites managed by DC Leisure, Springfield Leisure Centre in Corsham and Lime Kiln Leisure Centre in Wootton Bassett.

TOP TEACHER WINS GOLD

A WOMAN from a village near Frome has been named one of the top swimming teachers in the country.

Simone Benhayon, of Tytherington, has won gold in the Top Teacher category at the National Swimtastic Awards for her “quality lessons” at Frome Leisure Centre which is managed by Avalon Leisure.

The Swimtastic Awards, which is run by the Amateur Swimming Association (ASA), has been running since the early 1990s and recognise the achievements of hundreds of swimmers, of all ages and abilities.

Miss Benhayon collected her gold award at a special awards ceremony in Stratford-upon-Avon, Warwickshire, where she met more than 20 swimmers and divers from Team GB’s Olympic and Paralympic squads. She works six days a week and sees 200 people, ranging from small children to adults in their 70s.

Miss Benhayon said: “It truly was a great surprise to win the award, It’s a fantastic opportunity for Frome and Avalon Leisure and I am delighted to have won – it was a fantastic day.”

She delivers lessons to a wide range of people, some travelling from as far as London. She also works with the Swimming Instructors at the Frome Leisure Centre, managed by Avalon Leisure to develop their skills and knowledge.

Sarah Cruwys, Leisure Centre Manager, said: “Simone is the most dedicated person I know to be providing people such a service. She is one person making a huge difference to swimming every single day.”

The Swimtastic awards are broken into 10 categories, acknowledging swimmers and those who teach them.

MALDEN CENTRE INTRODUCES WOMEN ONLY EXERCISE CLUB

The Malden Centre, managed by DC Leisure, will be adding a ladies-only exercise club to complement their existing product offering. Local female residents are set to benefit from an innovative and tailored exercise experience, which focuses on the specific needs and objectives of women.

Ladies-only fitness has been in existence for many years, however modifications to traditional gyms in order to cater for this specific group, have been lacking. The past two to three years has seen the emergence of a number of companies presenting a very different and customised experience for women and DC Leisure believes they now have an excellent model. The Malden Centre’s investment, including a refurbishment of an existing underutilised room and new specialist equipment, is predicted to be a big success, which may lead to more Women’s Only Exercise Clubs opening across the group.

“We are delighted that we will have a new Women only exercise club at the Malden Centre. One of the key priorities of our Kingston Community Sports and Physical Activity Network (CSPAN) plan is to get more girls and women into sport and physical activity. This was highlighted as an issue for us by the Active Sports data in 2006. Having a female-only facility will attract a new client group and will help us to achieve our targets,” says Scott Herbertson
Head of Cultural Services and Lifelong Learning at the Royal Borough of Kingston.

The innovative Technogym “Easy Line” equipment will be available to these women which is easy to use and can get results for both beginners and those who have exercised before. The women-only exercise club will focus on helping women with weight loss, improving their general health and will be ideal for those intimidated or put off by traditional gyms. Individual instruction using mats and core balls will also be on offer along with a number of specialist group exercise classes every week.

The staff and management team are strong, committed to new ideas and are passionate about launching this new concept at the Malden Centre. “We hope this new exercise club will give ladies who want to exercise regularly the opportunity to do so in a relaxed, friendly, discrete and un-intimidating environment under the supervision of expert staff who for years have been working with ladies who wish to increase their level of physical activity and understand their lifestyle, health and fitness needs. We're going to limit the number of joiners to this exercise club to approximately 300 to 400, to ensure that we deliver the level of individual care needed," says Lisa Taylor, Group Fitness Manager at DC Leisure,

A full-time manager and assistant manager who specialise in working with women will head up the new gym and will be on hand to establish targets and goals, continually reviewing progress of the ladies in the group.

Work on the Women’s Only Exercise Club has begun at the Malden Centre and is due to open to the public by mid-September 2008. All other facilities will remain open to the public during this period.

YOUNGSTERS GET ACTIVE AT THE POD

Youngsters in the Wokingham District are fighting fit this autumn thanks to an investment of more than £120,000 by Leisure Connection and Wokingham Borough Council.

The new gym – called The Pod - has launched at Loddon Valley Leisure Centre. Aimed at young people, it is the first of its kind in the Wokingham Borough. The youth gym aims to get more young people fit and staying fit in a bid to tackle obesity and increase levels of activity.

The Pod includes a studio complete with ten spinner bikes, an interactive sports wall and a new craze dance mat.

Qualified trainers are on hand to give advice and coaching on how to use the equipment plus top tips for youngsters on healthy lifestyles.

Kevin Yates, Harpers Brand Manager at Leisure Centre said: “The Pod looks fantastic and it’s going down a storm. We have already welcomed hundred’s of young people, all of whom love the gym and are coming back week after week.”

Harpers is changing…

Following a successful pilot across ten of Leisure Connection centres, Harpers Fitness is expanding the ‘Harpers Experience’, which is a new concept in public access health club provision. It’s a package aimed at supporting new members to achieve their health and fitness goals.

Our members will have the opportunity to purchase the Harpers Experience for a cost of £20 which buys you five different personal sessions with a trainer at five different stages within the first 8 weeks of their membership. The Harpers Experience includes a 45 minute induction and personal training session, full body health check, movement analysis, a second personal training session and also a follow up about maintaining their programme going forward.

In addition to the roll out of the Harpers Experience you may notice that your Harpers gym is changing. It is part of a £2.6m investment package to make-over and refresh all 70 centres across the UK in a bid to offer public access leisure in a private-quality environment. So far, our gyms in Norwich, Dorking, Maldon, Seaham and Peterlee have been successfully re-launched with brand new state of the art equipment. Watch this space for more information as who will be relaunched next!

Bisham Abbey National Sports Centre hits UK Quest high!

Bisham Abbey National Sports Centre, one of the national sports centres, managed by Leisure Connection on behalf of Sport England, has just been awarded Quest’s ‘Excellent’ rating with an outstanding 89% after a rigorous two day inspection. The award winning centre has achieved a 6% increase on the previous assessment in 2006, making the centre one of the best facilities in the country.

The 89% achieved by Bisham Abbey is the highest score in the country for a Quest version 4 assessment. This highlights the hard work that has been put in by Leisure Connection and Sport England staff over the past year to make the facility one of the best centres of sporting excellence in the UK.

General Manager of Bisham Abbey, Peter Mann said: “This prestigious award demonstrates our continued commitment to improvement and to provide the highest quality sports, facilities and services. Our site aim has always been to make Bisham Abbey a World Class facility. It is fantastic news that Bisham Abbey National Sports Centre has been ranked as one of the top facilities in the country. We have made consistent progress year on year both in terms of service and support systems.”

“Quest is all about quality and striving to be the best and this latest success demonstrates that at Bisham Abbey the Leisure Connection team are always working towards further improving the service we offer, always aiming to exceed customer expectations and continuing to be the best!.”

Leisure Connection now manages more than 80 sports and leisure centres on behalf of local authorities across the UK; three PFI contracts for local authorities; two contracts for private clients; three National Sport Centres on behalf of Sport England and the National Centre for Wheelchair Sport on behalf of the wheelchair charity WheelPower.

 

DC LEISURE LEADS THE WAY WITH THE ‘CULTURE AND SPORT IMPROVEMENT TOOLKIT’

DC Leisure has become the first leisure management company to apply the new ‘Culture and Sport Improvement Toolkit’ to its operation. The company has conducted self-assessment against a version of this benchmark, adapted for a commercial leisure management organisation.

The Culture and Sport Improvement Toolkit is supported by a wide range of culture and sport agencies and amalgamates TAES, Arts at the Strategic Centre and the Library Peer Review. The Toolkit provides a basis for self-assessment, enabling culture and sport services to achieve continuous improvement. DC Leisure assessed its services against eight themes: leadership, policy and strategy, community engagement, partnership working, resource management, people management, customer service and performance measurement and learning.

Steve Wood, Corporate Coach working with DC Leisure and Validator for the Audit Commission scheme, says: “Self-assessment is generally more challenging than external assessment, forcing organisations to think incisively about the way in which they operate, discuss this with staff, partners and customers, plan improvement activity and make the changes.”

Summary feedback from the assessment highlighted particular areas for improvement in measuring sports participation at the company’s sites and the management and training of their staff. The areas identified have now been implemented into the business planning cycle and will be constantly measured over the coming year.

Richard Millard, Client Relations and Sports Development Director at DC Leisure, comments: “It is important for us to assess our services, identifying areas of improvement and allowing us to measure our progress over time. The self assessment has also given us the knowledge of what is involved in the Culture and Sport Improvement Toolkit, which will benefit our local authority clients in the future.

ARENA LEISURE CENTRE TO UNDERGO £1.7 MILLION REFURBISHMENT

The Arena Leisure Centre is to undergo a £1.7million refurbishment as part of a commitment from Surrey Heath Borough Council and its leisure partner DC Leisure to improve facilities for the local community.

The council is investing £1.4million in the project with a further £300,000 coming from DC Leisure who operates the centre. The money will fund the refurbishment of the centre’s changing facilities, health and fitness suite and provide a new dedicated spinning area.

The work is part of Surrey Heath Borough Council’s ongoing commitment to enhance customer satisfaction among the centre’s 800,000 annual visitors says Councillor Wynne Price, Portfolio Holder for Leisure: “The Arena Leisure Centre registers very high levels of satisfaction with customers and we want to ensure it continues to play its important role in our service provision. I’m certain this work will allow DC Leisure to continue to offer a competitive product that will enhance the health and wellbeing of all users.”

The 22-week project gets underway this summer, with external and internal maintenance works to the building followed by the revamp of the fitness suite.

Contract Manager for The Arena Leisure Centre, Dan Walker says: “DC Leisure is delighted to assist the council with this much needed investment, which will enable The Arena Leisure Centre to continue providing the highest standard of leisure provision and ensure it remains one of the most successful leisure facilities in the country.” DC Leisure will manage the investment programme on behalf of the council and have been commissioned to design and build the project due to its proven track record in this field.

Surrey Heath Borough Council runs a comprehensive sports development programme for the community in partnership with DC Leisure at The Arena Leisure Centre and other sports clubs. These include club and coach development initiatives, sports specific development plans, inter-school tournaments, GP Referral schemes and Cardiac Rehabilitation both in partnership with the Primary Care Trust and the highly successful family based ‘MEND’ scheme for overweight and obese children aged 7-13.

Surrey Heath Borough Council is one of 32 Contracts that DC Leisure manages in partnership with local authorities with The Arena Leisure Centre being one of the most successful leisure centres in the country.

DC LEISURE LAUNCHES INTO THE CONTRACT CATERING MARKET

DC Leisure has launched into the Contract Catering market under the trademark of ‘Centre Catering’ providing a dedicated catering service to the Local Authority leisure sector.

Specialising in leisure centres and theatres, Centre Catering already operates in a large number of diverse sites offering a tailored solution to each venue. Catering can often be a problem for management within a venue and Centre Catering intends to reduce this by allowing management teams to concentrate on core activities.

Robin Knight, Group Food and Beverage Manager at DC Leisure, says: “Many food and beverage operations are seen as a problem on site as they are time consuming and aren’t seen as part of the core business. Research into the market place has revealed to us that there are very few catering operators offering a solution to the local authority leisure sector and so Centre Catering should be able to meet this demand.”

Centre Catering is offering four options to venues: Operational Partnership, Consultancy, Projects and Full Sub-Contracted Operation, allowing each venue to choose the best solution for their site.

DC Leisure's Centre Catering has recently signed a five year contract to operate the catering contract at The Capitol Theatre in Horsham. Chris Dier, Director of Community Services at Horsham District Council, says: "We currently work with DC Leisure at a number of our leisure facilities and are pleased with the catering service they provide. The Capitol Horsham is a multi-function arts venue requiring a different style of catering service and we were very impressed with their ideas for the venue and look forward to the contract beginning in early September.

CHRISTIE MILLER LEISURE CENTRE LEAD THE WAY WITH LOCAL PRIMARY SCHOOL AND THE ‘OUTWARD BOUNDS’ PROGRAMME

The Christie Miller Leisure Centre in West Wiltshire has launched a new initiative called The Outward Bounds Programme. The scheme involves the leisure centre partnering with local primary schools in a bid to help young children learn through sport and stay active.

Outward Bounds was developed by Rich Ayling, Fitness Manager from the Christie Miller Sports Centre and was launched in April this year. Schools involved in the scheme include: Seend CE Primary School; TheManor CE Primary School; and Staverton CE Primary School. The scheme focuses on using exercise to help teach lessons such as Ancient Greece – The Olympic Movement, Space and Gravity and The Human Body.

Rich Ayling is passionate about the programme: “The focus of the project is to work alongside schools and teachers to help educate in a fun and active format. Outward Bounds aims to improve fitness levels as well as improve learning opportunities by offering different educational experiences. We are confident that the programme can help encourage children in the community to lead healthier lifestyles.”

The programme is fully structured with four weeks of varied exercise and education sessions; a fifth week involving a visit to the Christie Miller Sports Centre; and the sixth week concludes the programme, with a mini-tournament and presentation with certificates and vouchers for the centre. Parents are also invited along to this final session.

Elaine Blowers, Marketing Manager for West Wiltshire DC Leisure believes the programme is a great idea: “The scheme promotes physical activity and a healthy lifestyle and is a new fun and enthusiastic way for young children to learn.”

In addition to working with local primary schools, Christie Miller is also working in partnership with The George Ward School, a technology college. Over 100 pupils from Year Nine will be going to the school to take part in ‘Mechanics and Movements,’ which will again encompass learning and sport. Students will get the chance to participate in a variety of sessions related to their technology option subjects, which they will be starting the following year.

“The project is providing positive experiences in leisure, which is helping to create future projects. By working alongside teachers and P.E. coordinators it is improving community sport, which in turn gives children the ability to learn through a different focus and experience activities they would not usually participate in,” says Rich Ayling.

Harpers first to benefit from Kinesis One

Harpers in Wyboston is one of the first clubs in the UK to benefit from thousands of pounds worth of new Kinesis One equipment from Technogym.

The Kinesis system is the new dynamic, stand-alone equipment that promises to deliver a whole body workout. With over 400 separate movements possible and over 250 exercises to choose from, Kinesis provides users with a range of circuit exercises that will always be fresh and challenging for a broad range of customer profiles. As a Tri-dimensional movement, Kinesis makes movement free and enjoyable, easy and natural and without restrictions.

Steve Bambury, Business Manager for the Harpers Private Clubs said: “The kit looks fantastic. Our club at Wyboston is benefitting from new equipment as part of the Harpers re-branding programme. Our members were all very intrigued by the new equipment and some nervous to try it out but once our PTs demonstrated its versatility and benefits we couldn’t tear our members away from it.”

The kit will be trialled in the Harpers Club at Wyboston and if successful, Leisure Connection will look to roll Kinesis One out across the estate.

Bob Jauncey - Energy & Environmental Manager - Leisure Connection

Having worked in building services continually since leaving school, I have worked as an Energy & Environmental Manager since 1990 in a variety of different sectors prior to joining Leisure Connection. Leisure is a particularly energy intensive industry and utility costs have risen significantly over the last 3-4 years, in fact they have doubled in some areas and are still rising. Leisure Connection also has a responsibility to reduce its carbon emissions which is not only good for the environment it is also good business practice. I will also be looking at ways to reduce our landfill waste by introducing more recycling.

There is nothing complicated about energy efficiency, it’s really about changing peoples habits and improving house keeping. Nobody has ever given me one good reason why we shouldn’t save energy, what is the point of leaving lights on in an empty room?

The key to success is to have an Environmental Champion at all sites that I can work with as a team to get the message across. They will be involved in taking meter readings, carrying out checks and taking part in campaigns. They will receive training, ongoing support and incentives. I am working towards having a full compliment of trained EC’s by the end of the year.

Low cost technical solutions also have a part to play and will be implemented where necessary but we must continually do the basics right which is eliminating waste via good habits. We will also be looking at renewable technology such as wind, solar and heat pumps. Due to the extreme cost of energy, new ideas are coming out all of the time not only to reduce energy consumption but also alternative energy such as bio fuel.

New legislation has been implemented in order to support the governments green agenda in reducing global warming. The first of these are Display Energy Certificates (DECs) for public buildings which are to be prominently displayed for public scrutiny. They are similar in appearance to energy ratings of domestic appliances but deal with a buildings energy performance against benchmarks. All LC sites will have DECs displayed by the end of October.

Secondly we have the probability of the mandatory Carbon Reduction Commitment or CRC as it is known coming into force in January 2010. The CRC is the government’s initiative to enforce companies to reduce their carbon footprint against agreed targets or face heavy fines. The CRC also consists of the selling or purchase of carbon credits and preparations have to commence immediately.

We will continue to work with The Carbon Trust and also Envirowise who can advise and support us with our technical solution choices and legislative responsibilities.

All in all there is a lot to be done and I am looking forward to the challenges that lie ahead. I even have a new nick name since joining LC which is Low Energy Bob although that might be referring to my height!

July/August/September 2008
 

OPEN DAY AT WOODSIDE WILL DEMONSTRATE CENTRE’S STRENGTHS

Watford Leisure Centre - WOODSIDE in Watford was officially opened on Saturday 7th June by Sharon Davies and local rugby star, Richard Houghton. The open day provided a demonstration of many of the fantastic facilities available to the general public.

The impressive centre, which is operated by Sports and Leisure Management Ltd (SLM), is the latest Everyone Active leisure centre to be launched and forms part of a 10 year partnership agreement with Watford Borough Council. The outstanding range of facilities available at this flagship centre include an 8 lane 25m competition swimming pool, Learner pool, 8 court sports hall, 100 station gym featuring Precor products, Dance studios, Squash courts and other external facilities. The pre-opening marketing campaign implemented has seen over 3500 local people take advantage of the range of membership packages advertised. The take up for swimming lesson has been equally tremendous with 1300 youngsters registering.

On the day over 2000 local people turned up to try various different types of activity including basketball, martial arts, trampolining, line dancing and swimming. There were also demonstrations running throughout the day including water polo, synchronised swimming and gymnastics. Swingball UK also attended on the day to carry out a mass tournament of the traditional game that many people will remember from its launch in the UK in the 1980s.

“The idea behind the open day was to get both adults and kids to try as many different types of activity as possible,” comments Duncan Jefford, Regional Director for SLM. “We wanted them to see that Woodside can offer fantastic facilities and a wide variety of sports that will be available to the whole community. By running demonstrations throughout the day we hope that we have inspired some of the kids to start up a new sport and maybe even become the Olympians of the future.”

Elected Mayor of Watford, Dorothy Thornhill who was present on the day, said: “Looking around the completed centre, it is clear to see that we made good decisions about quality. Local residents now have unrivalled facilities in the local area. This new leisure centre is as close in quality to a private club facility as you can get, without impacting on our good value membership fees.”

Designed by Studio E Architects the Woodside Leisure Centre is one which is both aesthetically refined and environmentally responsible and sustainable. On budget and delivered on time by construction company Pellikaan, who have built more than 900 sports centres.

Garry Stewart of Studio E comments, “The regeneration and expansion of the ‘old’ Woodside sports facility has been a great challenge for all those involved – quality and sustainability have been key drivers throughout its design and construction. The ‘new’ Woodside offers its users a variety of uplifting spaces within which to engage in a wide range of sports and leisure activities.”

SWIMMING GALA MASSIVE HIT

Frome Leisure Centre managed by Avalon Leisure hosted their 3rd annual Small Schools Swimming Gala on Wednesday 18th of June. Providing a fantastic atmosphere of swimming and fun to 8 Small Schools within the Mendip area. With such a close finish leaving only 3 points between 1st and 3rd place everyone was left guessing till the end.
The local first schools which participated were, Mells, Nunney, Hayesdown, St Johns, Berkley, Leigh-on-Mendip, Norton St Philip and Beckington. Each school was represent by between 12 and 14 student, participating in a mixture of individual and relay events.
Every child that attended on the day displayed a very high level of sportsmanship and commitment towards swimming. Regardless of the placing every child was presented with either a medal or a ribbon for their outstanding achievement.
The Mexican wave and constant cheering bought Frome Leisure Centre alive with a special appearance from the Avalon’s very own Tiger mascot. Putting a smile on everyone’s face. Beckington first school swam into first place, with children from Berkley school coming in a very close second place, St johns were hot on their heels finishing in third position overall.
The Purpose of the event was to Promote and raise awareness of the importance of learning to swim and developing water confidence. Swimming is a vital life skill for every child’s development.
“ Its great to see such joy and playfulness with children in the water, The Swimming Gala was an amazing day and a very successful event for all. Seeing the children’s high level of sportsmanship and energy was inspiring to observe. It is not just as simple as knowing how to swim. It’s about developing a deeper awareness and understanding of water to enable children to gain enjoyment out of swimming.” Said Event organiser and swim scheme co-ordinator Simone Benhayon.

Serco Leisure Gets a 2nd Big Tick

Serco Leisure has been awarded a coveted Big Tick Award by Business in the Community (BITC) for the second year running for positively making a difference to the environment.

Serco Leisure received the Award for Excellence in the MAN Group International Climate Change category for the strategic, comprehensive and innovative approaches taken to tackling climate change and a commitment to the sustainability of the environment; focusing on carbon reduction at 65 leisure centres and swimming pools across the UK and Jersey. A culture committed to reducing energy consumption sees staff using more efficient heating, cooling and lighting strategies. New, innovative energy reduction and conservation methods are also regularly introduced, including bubble wrapping pool filters, using boilers more efficiently to maintain water temperatures and the use of thermal imaging cameras to identify hidden energy hotspots.
Keith Thomas Managing Director said ‘I am extremely proud that Serco Leisure has been awarded the Big Tick for a second consecutive year. It is great to see the commitment and effort made by Serco Leisure staff to tackle climate change recognised in this way and I hope that we can support our customers, clients and other businesses in doing the same.”

Serco Leisure will be presented with the Big Tick award on 5th June 2008.

WALKING IS A GREAT WAY TO KEEP EVERYONE ACTIVE

Walking is often overlooked as a form of activity. But now one leisure operator, SLM, has decided to incorporate walking into the activities offered by its leisure centres in the Bristol area.

The three Everyone Active centres taking part in this trial (Henbury LC, Kingsdown LC and Horfield LC) are offering walking clubs that are structured by the fitness staff at the centres. These walks will provide a more structured approach to rambling for those who prefer to partake in moderate activity outdoors or who simply want to rediscover their surrounding area.

“Walking is a great form of exercise but so few people actually walk for enjoyment,” comments David Johns, contract manager for SLM in Bristol. “By making these walks more structured and offering our members access to qualified walk leaders we are hoping to get more people active and enjoying the local area again. Leisure centres are the ideal place for these groups to start from and by offering walk leaders we can be sure that none of our members will get left behind or lost!”

SLM SITE IS FIRST QUEST SPORTS DEVELOPMENT ACCREDITED SITE IN UK

St Paul’s Community Sports Academy has become the first leisure centre site in the country to achieve Quest Sports Development registration.

The site was recently assessed and passed with a range score of 70-75%. The site, which is managed by SLM Ltd under the Everyone Active brand, is a dual use facility with Cabot School. It offers an indoor multi purpose sports hall, three outdoor flood-lit courts, one all-weather court and a health and fitness suite.

Earle Simpson, general manager at the site, is pleased with the results. “We have all worked hard to ensure that the Academy reaches the best possible standards for our users. The fact that we are the first in the country to achieve this recognition is fantastic news.”

Colleen Bevan, Head of Sport at Bristol City Council is delighted with the achievement, “This is excellent news. I would like give my personal thanks and congratulations to all the staff at the centre for achieving such an excellent score and being the first in the country.”

SWIMMING CHAMPION CELEBRATES SWIMATHON SUCCESS WITH DC LEISURE

Duncan Goodhew, Olympic Gold medallist, made a splash at the annual DC Leisure conference this month when he joined staff to celebrate the success of Swimathon 2008. Over 1,400 participants took part in the event held at 57 DC Leisure managed sites across the UK and together they hope to have risen in the region of £150,000 for charity.

Held at The Belfry, the DC Leisure conference was attended by over 100 key management staff from sites across the country. As part of an awards ceremony which recognised success, Goodhew awarded prizes to Stourport Sports Centre for attracting the highest number of Swimathon participants and Elmbridge Xcel for achieving the highest percentage increase in participation year on year.

Steve Philpott, Chief Executive, comments: “DC Leisure has supported the Swimathon as a group for the past two years and will continue to do so for the foreseeable future. The event provides us with a great opportunity to promote swimming as a fun, enjoyable sport and encourage more people to give it a go and hopefully introduce it as part of an active lifestyle.”

Duncan Goodhew, Swimathon President, says: “With a total of over 500 pools taking part in this year’s event, we are on target to reaching our £1.8 million goal for Marie Curie Cancer Care and The Swimathon Foundation. DC Leisure has once again embraced this year’s Swimathon and I would like to thank the individual managers at all the sites for their continued support.”

DC Leisure attracted more participants to this event than any other operator and participation figures were 55 per cent up on last year.

Moonlight Walking with South Ribble Community Leisure Facilities

The team at Bamber Bridge Leisure Centre are demonstrating their support towards research for Breast Cancer by taking part in a Moonlight walk in London on Saturday 17th May 2008.

Four members of Bamber Bridge Leisure Centre are taking part in the walk including Leanne Havlin Swim Coach, Laura Cheetham Acting Duty Manager, Tracey Veitch Receptionist and Louise Kennedy Receptionist who will each cover 26 miles along the London marathon route. However to brighten up the evening each member of the team will be in fancy dress!

Laura Cheetham, “We are really excited about participating in this event and have been training hard since September 2007. All our sponsorship funds will be handed to Breast Cancer Research UK and we would like to thank all of our customers for their support prior to this event.”

K2 CRAWLEY WINS FITPRO AMBASSADOR CLUB OF THE YEAR

DC Leisure’s K2 Crawley leisure centre has won the Fitpro Ambassador Club of the Year Award 2008 for the most successful relaunch of group exercise classes.

The Ambassador Programme encourages health clubs and leisure centres to increase participation in BTS classes, which are relaunched every three months. The programme aims to promote group exercise as well as health and fitness education among users. To enter the awards each site provides a case study detailing their most successful relaunch event with attendance figures and photographs. The winning site is awarded a holiday for two to Club La Santa, the renowned sports resort in Lanzarote.

Every three months K2 Crawley undertakes the huge task of hosting a BTS Ambassador launch to encourage new customers to exercise and retain existing exercisers. During its winning BTS event, customers took part in a range of BTS classes throughout the evening accompanied by a live club DJ playing uplifting dance music. More than 60 new memberships were signed up from the event alone.

The award was presented at the Ambassador Reception at Loughborough University. Tim Burrow, Fitness Manager at K2 Crawley, says: “At K2 we make sure that we keep on top of our programme, ensuring instructors have regular assessments and training. We also meet regularly as a team to go through new initiatives and to keep the classes unique. The events we offer are thoroughly enjoyed by both customers and staff and I’m delighted that we have been presented this award.”

Richard Millard, Client Relations and Sports Development Director at DC Leisure, congratulated the staff on their successful win: “It’s fantastic news to hear that a DC Leisure facility like K2 Crawley has won this award, especially because of the number of gyms in the local area. The staff at the site are extremely dedicated to delivering a unique service through their BTS classes and we are glad that this site has received this recognition.”

DC LEISURE ROLLS OUT CUSTOMER INSIGHT PROGRAMME

Reflecting its commitment to the ongoing improvement of service delivery, DC Leisure has completed a series of customer and staff surveys being conducted by Leisure-net Solutions Ltd (LNS).

Mike Hill, Managing Director of LNS, says: “DC Leisure have committed themselves to putting Customer Insight at the heart of their performance measurement. They now have a comprehensive programme in place that gives them and their clients’ vital indicators of how well they are delivering to their customers. This information has already had a direct impact on customer service with their average scores increasing by between 5 and 10 per cent over the first 9 months of the programme."

Part of a comprehensive Customer Insight Programme, the initial surveys of the programme were completed late last year and included mystery telephone calls, conducted at different times of the day, to 60 of DC Leisure’s sites. A series of telephone interviews with members from each of those sites who had visited the centre in the past three or four days were also completed.

Among the most pleasing results were that the average call-Focus™ measurements improved from 55 per cent to 65 percent in the last nine months indicating that DC Leisure staff were judged to be efficient, polite and enthusiastic. And customer experience calls rose to more than 80 per cent of customers being happy with the service received based on their experience of their visits in the last month.

Richard Millard, Client Relations and Sports Development Director at DC Leisure, comments: “These second tier results are extremely encouraging – it’s always great to hear positive feedback from our customers. We are happy that certain areas where we’re weren’t performing as well as we’d like have improved. Due to the success of this survey, we have decided to continue our partnership with Leisure-net for another 12 months.”
DC LEISURE TEAMS UP WITH BRITISH GYMNASTICS

DC Leisure continues its partnership with major National Governing Bodies by signing an agreement with British Gymnastics (BG) aiming to increase participation in the sport and enable facilities to register as BG Proficiency Centres.

Ian Fordham, Marketing Director at British Gymnastics, says: “We are delighted to be entering into this agreement with DC Leisure whom we recognise as being a leader in this sector. The sector currently provides gymnastics sessions to many thousands of children, and we see this initiative as a means of assuring quality provision, improving participation numbers in the sport and promoting best practice."

“DC's Leisure Centres will now become gymnastics Proficiency Centres and will conform to British Gymnastics delivery guidelines,” says Ian.

Currently, the gymnastic and trampolining programmes at DC Leisure run across 64 sites, attracting a total of 200,000 participants per year and the aim is to increase this by introducing a more structured programme of classes.

Richard Millard, Client Relations and Sports Development Director at DC Leisure, says: “With gymnastics and trampolining becoming more and more popular, this partnership with BG is great news for DC Leisure. We must ensure that we continue to deliver a consistent service of excellence by offering our customers structured classes and coaching.”

DC MANAGER WARMS-UP FOR 5,000 MILE CHALLENGE

A fitness manager at DC Leisure’s Ferndown Leisure Centre attempted a 100km run in one day in preparation for a 5,000 mile charity challenge.

Assistant Fitness Manager, Tim Harris, who completed seven marathons on seven continents in seven weeks last year, took to a treadmill in the leisure centre’s reception area for his latest challenge. He ran 85km in seven hours before suffering severe dehydration due to the heat and lack of breaks.

Tim, aged 23, has worked at the Ferndown Leisure Centre in Dorset since April 2005 after graduating from the University of Central Lancashire. His colleagues at DC Leisure are very supportive of his efforts. “We are all extremely proud of what Tim has achieved for Water Aid. It is a great accomplishment for a truly worthy cause and DC Leisure will continue to support him in any future activities,” says Richard Millard, Client Relations and Sports Development Director at DC Leisure.

Although Tim finished the challenge early, he still managed to raise a significant amount of money for Water Aid: “I’m now fully recovered from the challenge and really pleased with my result. I raised over £350 for Water Aid, which will buy materials to build sustainable water access in those countries that really need it,” says Tim.

Taking place next year, Tim’s challenge in the next year will include running 1,000 miles from John O’Groats to Dover, cycling from Calais to Gibraltar and running 1,000 miles to cover the length of Mali to Bamako. He hopes to cover 5,000 miles in total, a mile for every child that dies due to water-related diseases.

Water Aid is an international charity, which works in 17 countries throughout sub-Saharan Africa and South Asia to provide water, sanitation and hygiene education to some of the world’s poorest people.

GRIMSBY POOL RISES TO THE TOP

Staff at Grimsby’s Everyone Active Swimming Pool are celebrating after the venue was named as being among the top 10 per cent in the country. It has been highly commended by Quest, the leisure industry’s independent quality assessment scheme which is supported by Britain’s four sports councils.

The Grimsby pool in Scartho Road is managed on behalf of North East Lincolnshire Council by by specialist leisure management company SLM. A delighted Ian Portas, SLM’s area contract manager, said the pool had shown a marked improvement since its last Quest assessment.

“Very few leisure Centres in the UK are highly commended by Quest and so this being awarded to the pool is testimony to the hard work of all the staff at the centre.”

Mr Portas also paid tribute to the staff at other SLM-run Everyone Active centres in North East Lincolnshire. “Grimsby’s King George V Stadium, Immingham Leisure Centre and Pool and the Cleethorpes Leisure Centre were all commended by Quest for the way they were run. We feel sure that Grimsby Leisure Centre is set to follow suit.”

Mr Portas revealed that since its launch of the Everyone Active Card last August, which gives fitness fans savings and discounts on the wide range of activities available at the district’s SLM-managed centres, more than 26,000 people had signed up for one.

He said: “More people than ever are visiting these facilities, and thinking and working on their health and fitness lifestyles. The use of the centres has grown progressively each year since 2001 and they now attract more than 200,000 more visitors annually.”

The rise in their popularity reflects the desire of both the district council and SLM to encourage people of all ages to improve and then maintain their levels of fitness. This has involved a significant amount of investment by the local authority at various venues.

SLM recently spent £20,000 on providing new changing facilities for disabled people at both Immingham Swimming Pool and the King George V Stadium and to install special hoists at the pool to lower and lift the infirm and people normally confined to wheelchairs in and out of the water.

Mr Portas welcomed the council’s commitment and said: “We are both trying to develop facilities and services for all customers in the area and are particularly keen to cater for those with special needs.”